Your customers are searching on YouTube.
We put your brand in their sights.
no obligation.
50M+
views generated
300,000+
subscribers gained
Proud hunter &
sport shooter
YouTube Award
Silver Play Button
REFERENCES
Clients who rely on us.
Two of them share their story.
Industry manufacturers on working with ITM Media.
2.
SEARCH ENGINE
IN THE
WORLD
YouTube is the world’s second-largest search engine. And the place where hunters and sport shooters make their buying decisions – long before they ever walk into a store.
WHICH OF THESE SOUNDS LIKE YOU?
Every business has its own reason for leaving YouTube untapped.
We tailor our strategy and videos to your business model – not the other way around.
„We’re fully booked and have no time for videos.“
That’s exactly why.
Videos show how much skill goes into your work. They win you the customers who are looking for quality – and are willing to wait and pay for it.
„It’s mostly other people who talk about our products.“
Your brand,
your stage.
With your own channel, you decide how your products are presented. The reach stays with you – not just with magazines or influencers.
„If our dealers don’t sell, they don’t reorder.“
Videos that drive sell-through.
Tutorials, comparisons and field tests for your dealers. End customers ask for your brands, and dealers reorder.
„Customers buy online instead of from us.“
Show them why the trip is worth it.
Videos from your store and workshop showcase your expert advice, your service and the people behind them. That’s what brings customers to your door.
GEAR-CHECK
Lights. Camera. Reach.
WHAT YOUTUBE SUCCESS TAKES
What your viewers
see: a video.
What’s behind it: success.
The Video
VIEWERS SEE
SUCCESS
The Right Topic
We plan videos around what hunters and sport shooters are actually searching for – not around whatever happens to be on the table.
The Structure
The first few seconds decide whether someone keeps watching. Every video follows a narrative arc right to the end.
The Edit
Pacing, changes of perspective and details keep viewers watching. Watch time helps determine whether YouTube recommends a video.
Title & Thumbnail
The best video is worthless if nobody clicks on it. Titles and thumbnails are designed specifically to earn clicks. IMPORTANT: No clickbait!
Upload & Optimization
Description, chapters, keywords, playlists, end screens and timing tell YouTube who to show your video to.
Analysis
We see where viewers drop off and what works – and make every video better than the last.
And in the end:
viewers become customers.
Every video has a goal – an inquiry, a visit to a dealer or a subscription. Reach alone isn’t success. New customers or higher margins are.
THE TEAM
I’m your point of contact.
Backed by an entire team.
Strategy Session
Video Production
Video Review
Upload & Reporting
THE DIFFERENCE
Video production delivers a file.
We deliver a channel that grows.
-
TRADITIONAL VIDEO PRODUCTIONITM Media
-
GoalA beautiful videoReach and new customers
-
TopicWhatever you specifyWhat your customers are searching for
-
StructureLike a corporate filmBuilt for viewer retention
-
Title & ThumbnailAn afterthoughtDesigned to earn clicks
-
After DeliveryProject closedUpload, optimization, analytics
-
ResultA file on your hard driveA channel that grows
HOW WE WORK
You do your job.
We turn it into reach.
STEP 1
Planning & Shoot Day
The topic and structure of every video are set before filming. Then we shoot with two cameras on location – in your workshop, store or warehouse, at the shooting range or out in the hunting grounds.
STEP 2
Editing, Optimization & Upload
Edited for viewer retention: long-form videos & Shorts for YouTube. Title, thumbnail, description and chapters optimized, uploaded at the best time.
STEP 3
Analysis & Strategy
Reporting on click-through rate, views, watch time and subscribers. What works, we build on. What doesn’t, we change.
Your effort: one briefing, one shoot day and one click to approve.
No in-house video team, no equipment, no onboarding.
We know the rules.
YouTube restricts firearms-related content. We know what’s allowed, so your channel grows instead of getting shut down.
THE ITM MEDIA TEAM
ABOUT US
From banker
to agency owner.
„We approach every video as entrepreneurs, not as filmmakers.“
Daniel Pavic, BA
Owner
I studied banking and finance in Vienna, London and Innsbruck, and then spent five years in corporate banking. Analyzing figures, understanding business models, developing strategies and reporting results with precision: that was my craft long before I ever picked up a camera.
I founded my own agency 15 years ago. Since then, I’ve learned one thing above all: a good video is only the beginning. Whether it succeeds on YouTube depends on strategy, structure, editing, psychology, persistence and optimization.
That combination is what defines ITM Media. We produce videos that don’t just look good, but deliver measurable results: more reach, a stronger image, new customers and higher margins.
Education
5 years
15 years
Today
FREE & NO OBLIGATION
Where does your channel stand – and what’s possible?
- Which of the 6 success factors your channel is currently leaving untapped
- Where your channel stands today and why it isn’t growing
- Who is getting the reach for your products on YouTube
Planning to launch a new channel?
Launch Strategy · You’re starting from scratch
-
The topics your customers are searching for, and the right formats
- A roadmap for your first 45 days
Request Your Free Analysis Now
Takes 60 seconds. I’ll get back to you personally within 48 hours.
No spam. No obligation.
„We don’t have time for YouTube.”“
That’s exactly why we’re here. Your effort: one briefing, one shoot day and one click to approve the finished videos.
„YouTube is tricky when it comes to firearms.“
We know the guidelines and have been producing content in this industry for years – with millions of views.
„We already have videos. They don’t bring in anything.“
It’s rarely the visuals. What’s usually missing is structure, title, thumbnail or optimization. That’s exactly what we look at in the analysis.
„What does the analysis cost?“
Nothing. You’ll receive concrete recommendations you can implement even without us.
Success as a Service.
For your channel.
YouTube Silver Play Button
for over 100,000 subscribers
Your channel can do more.
Let’s find out how much in 30 minutes.
Kontakt
Note on results: The figures mentioned (e.g., views and subscribers) and client testimonials refer to previous projects and channels. They do not constitute a guarantee or promise of future results. The success of a YouTube channel depends on many factors, including the product and target audience, competition, publishing frequency, client involvement, and changes to the YouTube algorithm and YouTube policies, which are beyond our control. Results therefore vary from client to client. Which factors are decisive for your channel and what can realistically be achieved is something we discuss together in the free analysis.
© 2026 ITM Media · YouTube growth strategy for the hunting and shooting industry